eXPERIMENTAL FOOD ART SHOW [DRINKIN' MAN ] BY AVENT STUDIO
upper photo: the nine bottle covers named "Oh Bottle Dress" designed by HE Wei
Drinkin’ Man is an interactive food art exhibitions where three performers wear tie-shape bottle covers to serve different types of alcohols to viewers. It was designed to invoke an open conversation about the influence of alcohols and its association to the adult life. By using these tie-shape bottle covers created by artist He Wei as costumes, the performance refers to the ritual of tie-wearing and the associated “working” and “after work” states that an adult has to experience during a day. By hiding different bottles of alcohols in the uniformed covers, it also reveals the depression caused by deprival of personalities in workplace and the desire of alcohols after work. Like many previous projects, in Drinkin’ Man, Avent transformed the everyday experience and created a stage where viewers could participate in the performance and be more aware of the true self.
With its special chemical structure, when consumed by people, alcohols could influence human’s reaction in many levels. Our perception is lowered but emotions are enriched. Happiness, anger, excitement, and sadness become more straightforward to us. Alcohols connect the reality with the dream, spoiling us in the unreal joy.
The title “酒神经（Jiu Shen Jing）” humanizes the “god of wine” as the absurd alcoholic in Chinese. The English title came from the song “Drinkin’ Man” by an American country music singer George Strait, in which song, he sings to a man’s ridiculous life because of alcoholism.
本次展览名称《酒神经》将“酒神”以一种现代人的口吻予以“网络化”和“屌丝化”的调侃。而英文名称则源自于一位美国乡村歌手George Strait的单曲《Drinkin’ Man》，这首歌以叙事的方式描述了一个男人因酒而起的荒诞人生。
In this exhibition, artworks designed and made by the artist become the special props on the stage, combining the “tie” and “alcohol” together and suggesting “working” and “after work”, two different states that an adult has to experience during a day. People are trying to separate the professional from the relaxing by dividing them into different time periods. However, life is not simply binary. People could be absent-minded during work hours or staying up and working for extra hours after work. The artworks, special “bottle cover in a tie form”, conceal different bottles and different alcohols in the same appearance and suggest a uniformed beauty and a sense of depression created by this kind of generalization. However, when the alcohol is served, performers will rearrange these bottle covers into different forms to create variations and suggest human’s sophisticated characters. During this interactive process, participants may turn flush, pale or unchanged, which shows their different body mechanism. As time goes by, alcohols and snacks will be gradually consumed, leaving the table empty and disordered. This process visualizes the drinking experience, in which a clear mind is turned into blank or chaos.
- Playing with the "Oh Bottle Dress"
- Consuming food and alcohols
- Serving alcohols
- Being yourselves
Alcohols are fine liquid transformed from food by human being. It is divine and nurturing. It has favors and characters. It leads us to an escape from the chaotic reality.
Article by HE Wei, Translated by WU Wenjing
Date: May 27, 2015
Artists: He Wei, Hu Naishu
Performers: Alex Michener, Du Pengpeng, Jim Xiaomeng Guo
表演者：Alex Michener 杜鹏鹏 郭小萌
Photography: Resonance Vision
Graphic Design: Ye Han
Studio Assistant: Wenjing Wu
"Drinkin’ Man", our second food art show, is offering a stage for the audience to taste different alcohols served by male performers with various types of side dishes. Its concept conceives from the song Drinkin’ Man by George Strait. Everyday, there are plenty of people suffering by alcoholism, “dealing with the thoughtless remarks of those who underestimate the seriousness of their problems”. The exhibition is trying to reveal the desires hiding inside of men’s uniforms in a humorous way, since the alcohol seems to be the toy for adults. It breaks the boundaries of reality and dream, sorrow and joy. We will deliver an unforgettable performance food show to the audience, taking a satirical and innovative approach to our drinking experience.
展览《酒神经| Drinkin’ Man》是由Avent Studio策划和创作，并于纽约Chelsea举办的食物艺术互动展览。食物艺术家何为与呼延乃纾，将为大家营造一场关于“酒”的全新体验。本次展览的最大特点依旧是食物的瞬时性。展览将从晚上6点起向公众开放，结合行为艺术（porformance art）的形式。让我们为每位到访者斟上一杯美酒，请您品一口醇香。